Tag Archives: Marc Jacobs

By Paige Corwin

pcorwin@smu.edu

Karl Lagerfeld, Jean Paul Gaultier and Marc Jacobs. What do all three of these men have in common, besides their reign as the kings of fashion? Diet Coke. Following in the footsteps of Lagerfeld and Gaultier, Jacobs was just named the new creative director for Diet Coke.

Diet Coke is celebrating its 30^th anniversary this year and has combined creative forces with Jacobs for its new line of limited-edition bottles and cans. Keeping with the theme of generations and power, Jacobs’s designs will “capture the rise of female empowerment through the Eighties, Nighties and Noughties.”

Here is a sneak peek into some of Jacob’s cheeky new ad campaigns for the brand.  By the looks of this one, we can’t wait to see what he shocks us with next!