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Tag Archives: Shelby Foster
By Kelsey Reynolds
“Getting enough sleep, staying organized and always having my iPhone charger.” No, this is not advice for studying for the SAT. This is advice from style maven Olivia Palermo on how to successfully master Fashion Week.
When New York Fashion Week debuted Fall 2013 styles on the catwalks from Feb. 7-14, designers, models, reporters, bloggers, celebrities and socialites all flocked to Lincoln Center to get the inside scoop on fall style. However, live-streaming video on the Internet brought the shows to the rest of us, along with almost instantaneous recaps on Style.com and numerous blogs.
Advances in technology have made it easier to access NYFW. I personally used technology to stay in the know during Fashion Week. It simply took a swipe through my Instagram feed to pick up on the fedora and print trend at Trina Turk or leather, black and bright colors from Tibi.
With all the advances, is it still worth the travel and stress to attend the shows in person? To gain insight, I chatted with friends who had authentic NYFW experiences in 2013.
SMU senior Shelby Foster launched the style blog The Southernista in 2011. Foster uses her blog as a platform to document fashion and lifestyle images and other inspirations. Through The Southernista, Foster has become part of the Independent Fashion Bloggers (IFB), a website and community for fashion bloggers to share their experiences and create a resource so everyone can build a better blog.
While attending an IFB conference in New York during Fashion Week, Foster was able to snag tickets to a handful of runway shows and presentations . She believes the experience was absolutely worth the trip. “To actually attend the shows at NYFW? I couldn’t be more thrilled with my first official ‘season,’ ” she says. Foster was able to attend the Jill Stuart and Son Jung Wan runway shows and go backstage at Nicole Miller.
SMU junior and lifestyle blogger Rebecca Marín also attended NYFW 2013. For Marín, the city itself has an energizing effect. “I love playing dress-up in New York City because I always feel this indescribable inspiration that makes picking out what to wear in the morning seem much more effortless than when I’m in Dallas,” she says.
Just being in NYC, at the center of it all, makes a difference in your experience, Marin notes. If you’re stuck behind a computer screen, streaming shows online, you aren’t hailing a cab in the bitter cold of super storm Nemo, which graced NYFW 2013.
SMU junior Lee Lynch said that she would love to be able to attend NYFW runway shows in person but for now online coverage will suffice. “Websites make it so easy to see the coverage of the designers I’m interested in. I was able to instantly see the looks from Ralph Lauren and Oscar de la Renta. It really is the next best thing to seeing the shows in person.”
So while many of us are thrilled with the new technology that brings Fashion Week to us, we still dream of walking into the tents, taking our seats and watching the art of fashion breeze past us on the runway.
By Shelby Foster
Once upon a time, girls and young women saved tear-outs of favorite looks from fashion magazine editorial spreads, then thumb-tacked their finds to cork boards for future reference.
In today’s digital world, where those tear-outs and cork boards are being replaced by social media websites like Pinterest (http://pinterest.com/), it’s no surprise that fashion magazines themselves are heading full-force into the digital realm.
Magazines like Glamour, Self, Harper’s Bazaar and, most recently, Vogue have all re-imagined their content to be read digitally. Apple’s iPad and many other tablets provide magazine applications available for download as soon as the issues go to press.
And these cyberspace versions are often not exact replicas of print publications. Many issues feature more highly interactive content so readers can get more out of their favorite fashion sources.
One of the most lucrative aspects of a digital magazine seamlessly connects the reader to the product. See a lust-worthy handbag or lipstick? Tap, swipe or slide your way to purchasing it from the brand’s website, accessed directly through the magazine. Find exactly the product you want and buy it immediately from the app.
Editorial content also features extras to make reading a more interactive experience. Tap on a Twitter icon on the letter-from-the-editor page to get constant updates on chic from the editor-in-chief. Read more about Kim Kardashian’s split by swiping over to an online story.
The beautiful editorial photography is no longer interrupted by pesky captions: Any and all clothing information is tucked away beneath a subtle design addition. Now the spreads are first aesthetically pleasing, with the small print optionally accessible — just “tap to read about this look.”
Readers can even watch the cover star come to life with bonus video extras embedded into the article. Simply reading fashion magazines is a thing of the past — now subscribers can play, watch, purchase and tap into their magazine to make the experience their own.
Advertisers, readers take notice
These interactive digital magazines are making huge waves in the fashion industry, and advertisers are taking notice. The special features make digital magazines attractive to readers, and if a fashion source lacks those little extras that optimize content, readers may go elsewhere.
“Too many magazines just use shovel ware to move the content over to an app with minimum added value,” says Jake Batsell, a journalism professor at Southern Methodist University. “Today, content needs to be well-done on any platform.”
And although digital magazine apps are fairly new technology, 11 percent of magazine readers already rely completely on tablets, according to GfK MRI, a leading producer of media research.
Mi-Sun Bae, a sophomore at SMU, recently bought an iPad and is attracted to the benefits of digital reading.
“One of the reasons why I purchased an iPad was to buy books and read them via the iPad, so I probably would enjoy reading magazines on it as well,” says Bae. “I think it’ll be eco-friendly to read it on iPad, and it wouldn’t be much of a hassle to carry the heavy magazines around.”
The “everything in one place” characteristic of tablets like the iPad allows fashionistas to travel and carry their favorite glossies with ease. No need to go to the grocery store to pick up this month’s issue when it could be ready to go on your iPad within minutes.
The charms of glossies
However, not all magazine lovers are jumping on board.
Courtney Johnson, 26, is a stay-at-home mom who isn’t trading her print magazines for digital anytime soon.
“I prefer to read magazines on paper. Call me old-fashioned,” she says. “I have a subscription to US Weekly, and I look forward to getting it in the mail every Thursday.”
Johnson also says she logs a lot of screen time already, so a break from technology is welcomed.
“I look at so much on the computer or my phone, and I feel like it’s nice to give my eyes a break from looking at a digital screen,” says Johnson.
Some readers have a hard time feeling the same connection with the digital editorial product, suggesting it doesn’t have the same aesthetic appeal as the glossy print pages of a traditional fashion magazine.
“Getting magazines on my iPad is much more convenient, but it just doesn’t compare to holding the magazine in your hand, flipping through the pages and getting a close view of the glossy pages,” says SMU senior fashion media minor Rachael Borne.
Reading magazines on an iPad also doesn’t allow the monthly issues to be placed artfully on bookshelves among trinkets and coffee table books.
Long-time fashion magazine devotees may also collect back issues to reference styles of the past decade or beyond.
Borne says she enjoys using the print versions of favorite fashion publications as décor. “I love saving all of my magazines for a decorative purpose,” she says.
While this practice could be attempted with a tablet, it obviously would not garner the same aesthetic glory — unless, perhaps, the tablet was always turned on and never ran out of battery. Not likely.
But with any new technology, time is required for it to align itself within society. None of the fashion magazine apps available to date is perfect, and upgrades are consistently being introduced to better the reader’s experience.
One of the biggest complaints about Apple’s digital magazine applications is lack of automatic background downloading — which means that only the magazine app can be running while a new issue downloads. Other users express regret with the app’s inability to zoom in on photographs in Vogue and other digital fashion publications.
Keeping the content new, fresh and integrated is the key to a successful iPad-compatible publication.
“Today’s user has too many options and not a lot of patience,” says Batsell.
But with time and the necessary upgrades, digital fashion magazines may eclipse print completely in a future that is not too far away — and quite possibly inevitable.
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By Grace Roberts, Laura Murphy, Shelby Foster
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By Shelby Foster
No matter what your plans are this Valentine’s Day, celebrate the Hallmark holiday in style with these three looks.
Add a pop of color with a structured fuchsia handbag and toast the single life.
Theory pleated dress, Donna Karan tights, TopShop shoes, Mulberry bag
Theory pleated dress, Donna Karan tights, TopShop shoes, Mulberry bag
Or will you be curled up on the couch with your man and a romantic movie? Keep it cute and comfy with a Wildfox Couture heart-emblazoned sweatshirt and
If a hot date with your beau is on your agenda, put on the one color no guy can resist: fiery red. Pair with sultry Louboutin peep-toe pumps and flirty gold earrings — you’ll have him hooked by dessert.
Haute Hippie dress, Christian Louboutin pumps, Tory Burch clutch,
Haute Hippie dress, Christian Louboutin pumps, Tory Burch clutch,
By Grace Davis
“I need to Instagram this.” Fashion blogger Erica Domesek of P.S. I Made This gushes, while holding her iPhone to the glittering accessorized décolletage of fellow blogger and Lucky Style Collective editor John Januzzi. This exchange appears in a scene from recent satirical fashion video Sh*t OscarPRGirl Says.
Erika Bearman, or OscarPRGirl, as she is better-known, is the senior vice president of Communications at Oscar de la Renta. She frequently posts pictures of her daily happenings and “reports from inside one of the world’s most prestigious fashion houses” to her more than 23,000 followers on Instagram, Apple’s 2011 “App of the Year.” The video, in which Bearman also stars, premiered at the WWD Digital Forum Jan. 25, is viral evidence that social media have changed the way fashion professionals interact, even outside of the office.
Instagram isn’t just another seasonal fad to sashay down the social media runway. The app has become a fashionista’s must-have accessory. The free iPhone-exclusive app enhances photos through filters that transform the color, mood and border of the image. As of September 2011, more than 10 million users were posting pictures for their subscribing followers. The Instagram account can be linked to the user’s Twitter or Facebook doubling the sharing pleasure. Followers can comment and “Like” a photo by double-clicking on the picture.
“I don’t upload many pictures, I mainly follow,” says Caroline Foster, Southern Methodist University senior. “Basically everyone I follow on Twitter, so everyone in the fashion industry, I follow on Instagram,”
Foster interned for one of the fashion industry’s most social media- savvy designers in New York this past summer. She recalls that a PR executive once requested a necklace from the fashion closet purely to Instagram it. Foster downloaded the free app after she started to notice the Instagram link to “old-school”-type Polaroid photos in others’ Tweets.
In fact, according to the Instagram website, that very idea—“photo sharing reinvented”– was the founders’ creative inspiration, “I can read about what they’re doing, but to see a picture of the new shoes or new accessories from the line, that just makes it so much more real and interesting for me,” Foster says.
Merritt Beck of the blog The Style Scribe (http://www.thestylescribe.com/) says she started Instagramming, “To give my followers on Twitter a sneak peek into what I actually buy, what I wear, where I go, etc., that isn’t shown in my regular blog posts.”
Beck currently has 1,025 followers and is gaining fans by the day. Some of her frequent photos include outtakes from upcoming blog posts, recent purchases, tasty treats and her Outfit of the Day or #ootd, a new trending topic in the Twitterverse as well.
“One of the coolest parts about having an Instagram is that you can follow all the magazines and the editors,” says Shelby Foster, style editor of SMU’s The Daily Campus.
Shelby Foster cites Teen Vogue Health and Beauty Director Eva Chen, fashion brand Alice + Olivia and Assouline Publishing as some of her favorites to follow.
Because of the app, Shelby Foster has started doing posts on her blog that involve photos she has taken with Instagram, a now-common post topic among fashion bloggers.
“It’s really easy to do little snap shots and things like that and post it onto the blog. And it’s fun that everyone can comment on it via Twitter or directly on the site.”
Instagram stimulates more interest in the fashion industry. Readers feel they know more about the people and brands they look up to the most, bloggers agree.
“My audience has grown and the pictures are a way for my readers to feel connected to me at a more personal level,” Beck says.
Both Caroline Foster and Shelby Foster express their fascination with following fashion label, Alice + Olivia, notably due to its designer Stacy Bendet.
“She really has a personality. You see pictures of her daughter. It makes it more of a person than just a brand,” Shelby Foster says.
Beck, director of PR and Marketing for a emerging retail business, New for the Night, has utilized the app to entice future customers, even before the showroom opened for business. The brand already has close to 100 followers.
“Since we are preparing for launch, I’ve been using it as a ‘sneak preview’ tool to get people excited about the showroom, dresses, etc.,” Beck says.
Instagram appears to have joined the ranks of social media haute couture, and heading into a cycle of fashion weeks, the app could be a major force in proving a front-row seat at a fashion show is no longer a V.I.P. exclusive.