By Milly Ogden
In many of Dallas’s ritzier neighborhoods, the aisles of the local grocery story could be mistaken for a runway. Matrons clad in Valentino stroll through the dairy section while chic moms swathed in Gucci carefully comb through produce.
Home to both famous fashion bloggers to and the headquarters of Neiman Marcus, Dallas, most would agree, is a fashion hot spot. But with all the focus on women’s fashion, one might ask, what happened to the men?
With a few exceptions, men’s fashion trends are forgotten as quickly as last season’s Prada. Why? Most women will tell you it’s because the men in their lives don’t care much about clothes. And even if they do, they find shopping a chore.
Fashion blogger Shelly Knutson struggles with boyfriend Geoff Lowe’s sense of style. “ I always make an effort to look put together,” she says. “I mean, fashion is my life. We will go to dinner at a nice restaurant and he will be wearing Nike running shoes and won’t see the problem. You wear those to the gym, I mean, come on.”
However, today, a number of retailers are trying to make looking good easy for men. High-end shops have always provided a luxurious shopping experience, but other, more affordable retailers are beginning to catch on.
A man wearing his customized Tom Ford suit. Courtesy of Pinterest
When willing to spend more, men have always been able to seek out high-end retailers. Today Tom Ford is one popular brand that offers an effortless shopping experience for men.
Taylor Lewis, who works with client services for Tom Ford in Dallas, says that the brand’s loyal clients have access to many luxury amenities. The customized service ensures that men do not have to shop off the rack. They will be measured the first time they come in and those measurements will stay on record with their personal shopper.
Lewis says his clientele have very specific tastes.
“There are a lot of options with really cool details that these men obsess over, but most people wouldn’t immediately notice,” he says.
“ We offer a full bar, which can be quite enticing to our clients and definitely provides some comfort when buying a $6,000 suit,” Lewis says.
A typical selection a client might receive from Trunk Club. Courtesy of The Trunk Club.
More affordable retailers have recently realized they, too, can offer a service to men who are none too eager to shop.
One Chicago-based clothing company has tested this approach with great success. Now open in Dallas, The Trunk Club offers a laid-back experience for men who don’t want to shop but need to dress well.
Trunk Club has men fill out a survey, answering simple questions about their job, style, and activities. This provides stylists with an idea of what they would be comfortable wearing and what would be appropriate for their lifestyle and budget. The client then books an appointment where he can try on a wardrobe personalized just for him.
The Trunk Club offers a laid-back environment where men can sip on a beer or cocktail while browsing through a rack of clothing tailored to their needs. In addition, clients don’t pay a premium for this service. The products are similarly priced to items you would find in the men’s department of an upscale department store.
For those men who prefer to avoid any retail interaction whatsoever, many websites are popping up that will ship a customized wardrobe straight to your home. Trunk Club offers this service. Bombfell and 8/Omakase are among the other affordable fashion home delivery services for men.
These sites allow men to sit at home by their computers, click through a survey, enter their address — and soon receive a carefully curated wardrobe.
With all these alternative outfitting options for men, the world might just become a more fashionable place. Finally, your boyfriend has a way to find something other than dirty running shoes to wear on your dinner date.