- @SMUfashion RT: @voguemagazine: Does #Vine work for fashion? http://t.co/lVdUIF74tp - posted on 3 weeks ago
- @SMUfashion, Traffic LA and TenOverSix coming to Dallas: http://t.co/SFRkm14JP7 - posted on 1 month ago
- @SMUfashion: Read my story on how @Pinterest has revolutionized #wedding planning. http://t.co/zCWQbbANdY - posted on 2 months ago
Tag Archives: Jewelry
By Kelsey Reynolds
The line that started with the “Elle” earring — a simple colored stone with a gold or silver outline — has evolved into a collection of intricately designed earrings, necklaces, bracelets, rings and even key chains. Kendra Scott designs are ideal for the SMU girl, dressing up Lululemon for class or perfecting a look for a day of Boulevarding. Junior Hannah Stuckey says she buys the earrings because they are perfect for everyday wear.
Scott’s line can be found at retailers such as Nordstrom and Neiman Marcus, or at her namesake store in the West Village.
By Chelsea Parker
From emoticons to hashtag symbols, a spike in digital influence is apparent even in the accessory world. Whether girls are looking for a quirky twist to delicate pieces or want a way to make their jewelry their own – personalization is in. And acronyms and numbers are showing up nearly as often as monograms and initials in the fine jewelry department. These pieces make ideal gifts for funny fashionistas who love a lighthearted pendant.
By Brooke Reagan
Adriane Sack had been working in the finance field as a vice president in equity sales for four and half years. After a layoff at her firm, Sack found herself at a crossroads. She could either move to New York to continue a financial career or start from the ground up and focus on a career she could be passionate about. Sack knew in her heart that she wanted to finally do something she loved.
On the eye of her 29th birthday, Sack opened Gemma Collection in Snider Plaza to offer high-end jewelry at low price points.
“I realized there was a gap in the market place,” Sack says. “There wasn’t a store in Dallas that had mid-priced jewelry that wasn’t junk. Other cities had a mix of affordable and semiprecious, but in Dallas there wasn’t that aesthetic at a midrange price.”
Gemma Collection carries over 30 different jewelry lines, ensuring the shop will offer something for everyone, including ethnic, tribal, bohemian, dainty, and feminine pieces.
The bulk of merchandise in Gemma Collection is priced between $75 to $150. With a large and mixed assortment of jewelry, Gemma Collection caters to SMU students, young professionals, and Highland Park socialites.
“My goal was for a mom, her college-age daughter, and the grandma to come into my store and find pieces they love,” Sack says.
An Austin native, Sack grew up appreciating her hometown’s emphasis on local food, designers, etc. Emulating her Austin roots in her newfound home, Sack makes sure to support local designers.
Taylor Custer is a local Dallas jewelry designer and her line, Taylor Custer Jewelry Design, is sold at Gemma Collection.
“I wanted to display my jewelry at Gemma Collection because Adriane cares about promoting local Dallas designers who work hard to make handmade items,” Sack says.
Custer is also an SMU alumna so she knows when students stop by Snider Plaza, they’re looking for unique shops they wouldn’t come across at NorthPark.
Custer offers designs SMU fashionistas would crave to have in their jewelry boxes. “My jewelry at Gemma Collection offers unique, classic pieces that are perfect for day or night,” Custer says. She continues, “I use 14k gold filled or gold vermeil findings with beautiful gemstones from all over the world.”
Lauren Kellersman bought a pair of Taylor’s earrings at Gemma’s opening party in September.
“It’s a beautiful boutique,” Kellersman says. She continues, “There’s something in every price range and the owner is super friendly and gives out great fashion advice.” Kellersman plans to shop at Gemma Collection the next time she needs a gift for a friend or even to pamper herself! Kellersman also appreciates that most of Gemma’s vendors are fellow Dallasites.
Lexie LaRae is another Dallas-based designer and her company, Lexie LaRae Jewelry, is a featured line at Gemma Collection.
“I chose to display my jewelry line at Gemma Collection because of its eye for quality and attention to detail… I wanted to associate with a boutique close to SMU because of the caliber of traffic that Gemma will draw. My line appeals to all age groups as well as makes great gifts,” LaRae says.
Sack acknowledges starting her own small business has been no easy feat, but she’s proud of the work she has accomplished in such a short time. Sack also daydreams of designing her own jewelry line in the future and opening more Gemma Collection locations.
By M. Taylor Martin
We all love the feeling of getting a great deal on a new purchase. This makes flash-sale websites seem like the ideal way to shop for bargain-hunting fashionistas.
These sales start at a specific time each day, with the time varying based on the website. During these sales, limited supplies of goods are sold on a first-come, first-serve basis.
Unlike some shopping websites like Nordstrom or Target, flash-sale sites operate via invitation only—you must be invited to view and purchase the products.
Today, countless flash-sale sites are open for business on the Web. Some popular sites based in Dallas include Gilt, Haute Look, Rue La La, ideeli and Fab.com.
So what is it about these flash-sales? Why have so many opened and how do they work?
A recent Wall Street Journal article looked into what make these websites so successful, and how much longer their success will last.
The article “Are Flash Sales still ‘Fab’ulous?” describes flash-sale sites as a means “to replicate the frenzy of designer sample sales by offering luxury products and other goods at deep discounts in sessions that can last just hours.”
Does the time crunch of scoring a deal on one of these websites lead people to impulsively purchase goods they don’t really want or need?
SMU alum and frequent online shopper Curry Heard confirms that a flash-sale purchase might not stem from any rhyme or reason.
“I think that everyone is always looking for a good deal, and flash sales are a great way to find what you want or even something you didn’t think you needed,” she says. “You might end up spending more money because of a flash sale, but I have always been happy with my purchases.”
Heard’s mindset on “spending more money” may be just what these sites need to stay in the market.
The Wall Street Journal article notes that “to flourish, flash-sale sites need an expanding membership base and a steady supply of marked-down luxury goods or other hard-to-find-items.”
So where do these sites get their customer base and, further, the luxury goods to sell?
Most flash-sale sites require an “invite” to join before you can start shopping.
For example, Heard would have to extend an invite from her Gilt membership to someone before that person could start to reap the benefits. And the sites make extending those invitations attractive to members.
Heard says, “If your friends join that you invited, sometimes you can get ‘cash back,’ which is fun.”
This “motivation” creates a domino effect, where new members invite their friends, and they invite more people and so on.
But how does a shopper decide which flash-sale sites to join?
For many, it is all about the product each flash-sale site has to offer. “I just skim the sites for brands I like,” Heard says.
The Wall Street Journal suggests that the flash-sale site Gilt has grown because its heft has attracted new brands it was unable to sell before, such as Theory and Louis Vuitton.
Thus, the most successful sites are often those that can provide a wide supply of different designer brands. Another site, HauteLook, has recently seen a decline in profits, which may be due to a lack of recognizable designer names.
When customers receive email blasts about sale merchandise, they are less likely to recognize a “good deal” if they are unfamiliar with the brand.
Bo Kyung Kim, a Cox professor, teaches SMU students about luxury brands entering the online-shopping industry. She says that brands benefit by reaching a “much broader audience” online. However, by going online, they can then face the challenges “of maintaining exclusivity.”
The ability to offer brands like Chanel and Dior will make a site more appealing because these brands aren’t available online and are more difficult to maintain. Similar to having an Olympic gold medal, if you can offer these exclusive brands, you are one of the lucky, outstanding few.
But part of the psychology behind the flash-sale phenomenon is the urgency built into the sales strategy.
Junior psychology major Mackenzie Farrell explains: “People sign onto the site looking for something to buy rather than looking for things they actually need to buy. When under time constraint, people are more likely to convince themselves of why they do need to buy something versus why they don’t.”
In other words, you may not be in the market for a new pair of 50 percent off silver, Stuart Weitzman, platform slingbacks. But if there are only two pairs left, you feel you need to get them now or you will miss out on a deal.
And that mentality will keep flash-sale sites running for at least a while longer.
Ante, S. (2012, July 19). Are flash sales still ‘fab’ulous?. The Wall Street Journal. Retrieved from http://online.wsj.com/article_email/SB10000872396390444097904 577535323312754532- lMyQjAxMTAyMDIwNTAyODU3Wj.html?mod=wsj_valetleft_e mail
By Thalia Pedrotti
A few weeks ago, I was walking down the aisles at Nordstrom, admiring the display of House of Harlow accessories, when I came across a beautiful “sideways” cross necklace that I didn’t hesitate to buy.
I loved how the necklace looked, and I had seen celebrities like Kourtney Kardashian and Miley Cyrus wearing necklaces like it.
When I got home and was happily admiring my new purchase, I began thinking of the significance of a sideways cross. Could it simply be something pleasantly aesthetic and popular? I didn’t know. After reading different Internet sources, I was surprised to find that these crosses are controversial.
Some people relate the sideways cross to the Nordic flags like those of Finland, Sweden and Denmark.
Others believe it represents the idea that humans are positioned between heaven and hell, so people who wear this type of cross are aware of their place on earth. However, some conservative Christians believe the sideways cross has negative connotations and find it offensive.
After completing my research, I concluded that although sideways cross necklaces may mean different things to different people, some of us simply wear them because they look good.
By Lexie Hammesfahr
Its hard to miss the colorful beaded bracelets that are stacked on girls’ arms as they walk by. Or maybe you have some. But if you, by chance, haven’t seen these, the Sisa beaded bracelets are all the rage on SMU’s campus right now.
Hand-made by women in Nepal, portions of each sale are donated to the women and children of Nepal.
They come in a variety of colors and styles, ranging from solids and three-toned chevron-patterned bracelets to pastel argyle patterns and patterns of the same shades of color. Stack, mix, and match them however you like.
But where do you find these? I’ve only found them at L. Bartlett in West Village sitting on the checkout counter in a massive bowl. A set of 3 is $45 (and believe me, once you start picking them out, you lose track of how many you end up getting!).
They are definitely a trending accessory to check out. And you can also convince dad it’s for a good cause if you end up spending too much on them!
By Rachael Borne
Dallas’ trendy boutique, The Gypsy Wagon, has not one, but two dynamic women at its helm.
Owner Carley Seale opened the shop — a Western-inspired boutique for women of all ages – five years ago on North Henderson. When Seale discovered the creative abilities of sales associate Molly McBride, she quickly made her apparel and accessories buyer.
Together this dynamic duo expanded the shop’s clothing department, growing the boutique into the shopping mecca it is today. McBride credits their success in part to the sense of style — a mixture of bohemian and cowgirl – that she and Seale share.
“We have a ‘boho cowgirl’ kind of mindset when we buy for the shop,” McBride says. “I’m a Texas girl with a very obvious bohemian style.”
The Gypsy Wagon epitomizes that mindset. From silk floral daytime dresses to handmade silver and turquoise jewelry to the extensive and colorful collection of cowboy boots, “boho cowgirl” style flows throughout the store. McBride says she helps the shop maintain a unique look and quality by carrying designers who are not as well-known and brands that are not mainstream.
“We carry lines that you won’t find everywhere, yet they are still trendy. The best part is you definitely won’t see your girlfriends in the same outfit,” she said. “I pick brands that are a little laid-back, a little Western and always easy to wear.”.
Today, McBride and Seale’s easy-going attitude and sense of fun are reflected in The Gypsy Wagon’s décor, from a lamp made out of a cowboy boot to mounted antlers that double as a purse display.
Says McBride, “We don’t take ourselves too seriously, and I like it that way!”The Gypsy Wagon 2928 N. Henderson 214-370-8010
By Caroline Foster and Grace Davis
firstname.lastname@example.org / email@example.com
By Rachael Borne
Anything Shourouk! The contrast between the neon bungee cords and vintage pendants make this brand unique. The fun colors would spice up any outfit, day or night.
By Katie Day
Pops of creative color are everywhere right now and what better way to partake in the trend than with a great colorful statement necklace. For quality eye-catching pieces that won’t break the bank, visit BaubleBar.com. They’re the one stop shop for everything from cocktail rings, cuffs, and necklaces all organized by trend, function, and fame. These two statement necklaces, named Oceaana and Phospho, can be found here.